Category Archives: branding

The viral marketing magic

Giorgio Bruni, a video and film-maker and a member of the Messers group, told me the amazing story behind these Aldi adverts and I fell in love with them. Obviously, I’m the only fan as they’ve become viral within a few days and the director MJ Delaney has been nominated for the best advertising director in Cannes festival.

This one is my favorite, although the others are worth watching.


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Filed under advertising, branding, viral marketing, youtube

NO LOGO = my bible

I’ve been researching on the issue of branding for the past year and I must admit that Naomi Klein’s book NO LOGO has been my bible. Although it was published 11 years ago I think it remains to be the broadest and most inspiring critique on the world of branding.

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Filed under branding, globalisation